#Dreams #CranberryDreams #FleetwoodMac, Did we just become best friends? So how can the next brand catch lighting in a bottle like Ocean Spray did? Sorry, your blog cannot share posts by email. Get the latest odds on all the top sports. “Brands have an opportunity to reflect on who they are as a brand, what they stand for and what that means in how they show up on TikTok,” she said. Morning vibe #420souljahz #ec #feelinggood #h2o #cloud9 #happyhippie #worldpeace #king #peaceup #merch tacos #waterislife #high #morning #710 #cloud9. @420doggface208 had it right.
And have a plan in place for when these opportunities do show up.”, What a Successful Influencer Marketing Strategy Looks Like Right Now, How Everything About 2020 Has Disrupted Gen Z Spending, Where Audio Advertising Is Heading in 2021, Your Questions About First-Party Shopping Data Answered, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. Your California Privacy Rights Job finished. We've received your submission. Do Not Sell My Personal Information.
Puris pointed to the theme of TikTok’s presentation at the 2020 Digital Content NewFronts in June, which was Don’t make ads: Make TikToks, and discussed how the platform’s format enables brands to show up in natural ways, with an easy flow from users’ videos to brands’ videos. 21. “Focus in on those core values.”, Mirroring one of the concepts that makes TikTok so popular among its users, Puris added, “Brands don’t have to feel like they need to show up as being perfect. © 2020 Adweek - All Rights Reserved, The Criticality of Communications in Health, Rachel Maddow Will Quarantine After Having Had a Close Contact Test Positive For Covid-19, What Inspire Brands’ Purchase Means for Dunkin’ and Its Agencies, Meet Decision Desk, the First to Call the Election for Joe Biden, CNN Is Most-Watched For Day 3 Election Coverage, AgencySpy Dog of the Year Awards, Round 4, Why Agencies Need Insight Into Their Operations, How Parenting Brands Can Gain Loyalty During Challenging Times, How Brands Are Driving Direct-to-Consumer Sales, Shopper Insights to Drive Your D-to-C Strategy.
Thanks for contacting us. TikTok star Nathan Apodaca, otherwise known as the “Ocean Spray Guy,” is apparently a Lakers fan. What TikTok Thinks Brands Should—and Shouldn’t—Take Away From Ocean Spray’s Viral Moment . TikTok managing director and global head of business marketing Katie Puris called it a signature moment for the platform, and told Adweek that it was an “amplification of what happens when our community comes together, and it amplifies the core spirit of TikTok.”. Our community doesn’t expect that from them.”. It even resulted in a new spot for TikTok. Listen on Apple Podcasts | Spotify, Jalen Rose: Renaissance Man
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Ocean Spray is a popular song by Ocean Atmospheres & Ocean Waves | Create your own TikTok videos with the Ocean Spray song and explore 0 videos made by new and popular creators. 1 on iTunes and returned to the Billboard charts for the first time since 1977, reaching No. #LakeShow pic.twitter.com/IgHldxrZKd, — Follow Through LA (@FollowThroughLA) October 12, 2020. Do Not Sell My Personal Information, Your California Privacy Rights Ocean Spray gifted Apodaca a new truck that was filled with the juice company’s products after his original video went viral. Ocean Spray Craisins (@oceanspraycraisins) on TikTok | 232 Likes. Apodaca wasn’t the only winner, as the value of Ocean Spray shares has nearly doubled since late September, and “Dreams” reached No. Privacy Notice CEO Tom Hayes and Ocean Spray are getting in on the hype that started Sept. 25, when Nathan Apodaca — also known to his fans as @420doggface208 — posted a video on TikTok.
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