As expected concerning the 'close' subjects, in the absence of psychologization, the similarity and dissimilarity between minority sources take over, respectively, the signification of consistency and inconsistency and, consequently, increase or decrease the influence exerted by the minority sources. this suggests that consistency is a major factor in minority influence . Study Minority Influence, Moscovici (1969) - SOCIAL INFLUENCE flashcards from Stephanie JERVIS's Wheatley Park School class online, or in Brainscape's iPhone or Android app. Moscovici et al.'s study (described on the facing page) showed that a consistent minority opinion had a greater effect on other people than an inconsistent opinion. 1. Social influence processes involved in social change include minority influence (consistency, commitment and flexibility), internal locus of control and disobedience to authority. GoConqr - Majority and Minority Influence GREENPEACE - 1980s - today. . Social influence can occur when a minority (small group) changes the attitudes, beliefs and behaviours of a majority; this is known as minority influence. Leads to internalisation or conversion, in which private attitudes are changed as well as public behaviours. Influence of a Consistent Minority on the . 5. consistency and persistency into explain how minorities bring about social change. MINORITY INFLUENCE… • 2. In 1964, the Civil Rights Act was passed. Minority Influence - Flexibility. Minority influence is most effective if the minority . If the minority can get the majority to discuss and debate the arguments that the minority are putting forward, influence is likely to be stronger (Nemeth, 1995). *Explain the second stage of minority influence, Consistency >Single most importance factor for a minority to be influential >Initially members of a majority may dismiss point of view, but consistency = acceptance >Two types of consistency: 1. Nemeth and Wachtler (1974) also highlighted the important of confidence within the minority group. Consistency. This shows that a consistent minority is 6.95% more effective than an inconsistent minority and that consistency is an important factor in minority influence. This was the day that the 19th amendment was ratified and women were given the right to vote. Social influence can occur when a minority (small group) changes the attitudes, beliefs and behaviours of a majority; this is known as minority influence.. (A level) Whoops, something went wrong. Minority influence leads to internalisation- both public behaviour and private beliefs are changed. (16 marks) Outline and evaluate research into minority influence. This is when a small group of people (the minority) manage to persuade the majority to adopt their point of view. According to Moscovici, minority influence is distinguished in the way that the minority behaves. Social influence can occur when a minority (small group) changes the attitudes, beliefs and behaviours of a majority; this is known as minority influence. How could the study be considered unethical. One is the conception and model on which studies about group phenomena generally, and social influence in particular, were based. Psychologists have identified different factors that can enhance the effectiveness of a minority, including: consistency, commitment and flexibility. If you're looking for information on minority influence and how it works, you need to know what happened on August 18, 1920. Social change is usually a result of minority influence. Moscovici 1976 believed Asch had put too much emphasis on the influence the majority had on the minority and not vice versa. Commitment • Uncompromising, consistent commitment to the position The 3 C's … 11. Inconsistency, or a difference of opinion amongst members of a minority, can result in other . How minority influence works. Three processes: consistency, commitment, flexibility Consistency means that minority's view gains more interest. What are the main processes in minority influence identified by Moscovici? Minority Influence Including Consistency, Commitment and Flexibility. Informational influence means that people join a group because they believe the group is right, and they long to be right also. influences, in combination with an internal consistency process, affect cultural group formation and social change at a global . Marcus could show consistency by keeping on repeating the same message about how great it . It is thought that minority influence and majority influence (conformity) both play a part in social change. Flexibility and Compromise. sufficient condition for minority influence to occur. Flexibility and Compromise. Intra-individual consistency - where individual members of minority maintain a consistent position . This shows that a consistent minority is 6.95% more effective than an inconsistent minority and that consistency is an important factor in minority influence. Commitment • Uncompromising, consistent commitment to the position The 3 C's … 11. If the minority can get the majority to discuss and debate the arguments that the minority are putting forward, influence is likely to be stronger (Nemeth, 1995). Outline and evaluate research into minority influence. Explain the role of consistency in minority influence. Key factors in successful minority influence. between the minority influence process at a local level and Moscovici explains how behavioural style is important to minority influence through Kelley's Attribution Theory (1967), if the minority is consistent then they will stand out and attract attention from the majority (Hogg & Tinsdale, 2001). Consistency and persistent arguing has shown to be the most effective of exerting minority influence. Minority influence in name only > Nemeth, 2010, stated that it is still difficult to convince people of the value of dissent > People become irritated by a dissenting view that persists and fears the lack of harmony within the group where dissent is welcome. How was Moscovici's sample biased. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . consistency had within the Suffragette movement as the long-lasting agreement of views within the group was able to influence a lifelong patriarchal majority viewpoint. (1994) carried out a meta-analysis of almost 100 similar studies . How does consistency aid minority influence? Minority influence, a form of social influence, takes place when a member of a minority group influences the majority to accept the minority's beliefs or behavior.This occurs when a small group or an individual acts as an agent of social change by questioning established societal perceptions, and proposing alternative, original ideas which oppose the existing social norms. MINORITY INFLUENCE… • 2. REAL WORLD EXAMPLES. Minority influence: including reference to consistency, commitment and flexibility. Consistency refers to the way in which minority influence is more likely to occur if the minority members share the same belief and retain it over time. It helps explain how the constant development of the Suffragette movement . Consistency • Maintaining their belief • Inconsistency will cause doubt leaving them vulnerable to exploitation 10. E: This is a strength because it supports the theory of minority influence and suggests that consistency (all in the minority sharing the same view repeatedly) is a major factor in minority influence. A form of social influence in which a minority of people (sometimes just one person) persuades other to adopt their beliefs, attitudes or behaviours. tutor2u partners with teachers & schools to help students maximise their performance in important exams & fulfill their potential. Consistency . As expected concerning the 'close' subjects, in the absence of psychologization, the similarity and dissimilarity between minority sources take over, respectively, the signification of consistency and inconsistency and, consequently, increase or decrease the influence exerted by the minority sources. Research into minority influence such as Moscovici et al helps us identify and highlight the importance of certain factors; i.e. He only had a sample of females therefore there was a gender bias. Be able to evaluate the role of minority influence in social change. In a follow up experiment, Moscovici demonstrated that consistency was the key factor in minority influence, by instructing the stooges to be inconsistent. influence of media, as long as they . The term minority influence refers to a form of social influence that is attributed to exposure to a consistent minority position in a group. 1. why is consistency important for minority influence? Credit other relevant points, e.g. Minority groups can influence majority groups through informational influence. Minority influence: consistency 12. Minority influence: consistency • Moscovici also concluded that minorities use informational social influence to persuade those in the majority to change their views. MINORITIES influence the majority through behavioural style (consistency), flexibility and compromise, style of thinking and identification. Minority Influence and Moscovici's Study Minority Influence Main factors: consistency and confidence A minority group can also strongly influence an individual, this is more likely when the minority are the 'in group', possibly due to social status or age, or they are acting out of principle and have made personal sacrifices in the pursuit . Research support carried out by Gordijn et al (2002) explains the importance of minority group size on the mainstream focal group within society. minority influence (consistency, process of change, Evaluation, commitment, flexibility, situations where a person or small group influences the beliefs and behaviours of other people, Moscovichi (1969)) Moscovici found that a consistent minority were more likely (8.4%) to convince a majority that the colour of a slide was green when it was in fact blue, in comparison to an inconsistent minority (1.3%). This shows that a consistent minority is 6.95% more effective than an inconsistent minority and that consistency is an important . Why did it take so long to recognize this influence? Factors affecting minority influence including consistency, commitment and flexibility. Theory related to conformity such as informational social influence and / or internalisation Influence of obedience, e.g. Moscovici and Minority Influence. MINORITY INFLUENCE… • 2. There are several reasons. consistency. Go up to your BWBs and draw a flow chart using the terms below to explain how both process play a part.. A number of researchers have questioned whether consistency alone is sufficient for a minority to influence a majority. Social influence can occur when a minority (small group) changes the attitudes, beliefs and behaviours of a majority; this is known as minority influence. Moscovici made a clear difference between compliance and . If the minority is inconsistent, or wavers in their . About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . Not to the same degree as majority influence, but the fact that almost a third of people agreed at least once is significant. They thought that this repetition engendered conflict within the majority, which prompted minority influence. Minority influence is generally felt only after a period of time, and tends to produce private acceptance of the views expressed by the minority. Consistency. of consistency and confidence aid the minority in its influence attempts. • He argued that minorities are aiming for conversion rather than compliance. Over time, consistency increases the interest from other people Synchronic consistency-they are all saying the same thing Diachronic consistency-they have been saying the dame thing for a long period of time. They hope by focussing on the issue, the majority will come . L: As a result, the explanatory power of consistency as a factor in minority influence is increased. minority influence (consistency, process of change, Evaluation, commitment, flexibility, situations where a person or small group influences the beliefs and behaviours of other people, Moscovichi (1969)) Social influence can occur when a minority (small group) changes the attitudes, beliefs and behaviours of a majority; this is known as minority influence. In relation to minority influence, explain what is meant by the terms consistency and flexibility. This shows that a consistent minority is 6.95% more effective than an inconsistent minority and that consistency is an important factor in minority influence. Minority influence is when a smaller group or individual is able to change the view of the majority group into the same opinion as the minority through a process known as conversion. Furthermore, the results of Moscovici's (1969) research highlight the importance of consistency in minority influence. The term 'minority influence' refers to a form of social influence that is attributed to exposure to a consistent minority position in a group (Mcleod, 2007). CONSISTENCY Minority influence is most effective if the minority is consistent with their views. MINORITY INFLUENCE - individual or small group influences large group. Social influence can occur when a minority (small group) changes the attitudes, beliefs and behaviours of a majority; this is known as minority influence.
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